What needs to be noted is that Pavitra Rishta did not lose much. But at number 4, it still delivered 5.2 TVR. Like it happened last week when it lost the GEC leadership to Uttaran (5.86 TVR, TAM data, week 13, March 20 to 26) and trailed behind Laagi Tujhse Lagan (5.63) and Saath Nibhaana Saathiya (5.31). Though it lost its leadership to another unexpectedly surprise 7 pm hit daily Saathiya Saath Nibhana for some time, Pavitra Rishta bounced back as the number one show with an average rating of 5-plus TVR over the past two and half months, save a minor aberration here and there.
Apart from holding its ground at 9 pm, it has also been the top GEC show for a number of weeks on trot several times. But since November Pavitra Rishta has been a clear slot leader.Īt a time when shows move up and down on popularity charts every month, Pavitra Rishta has been a consistent performer. Though Bidaai was the slot leader for the longest period, the growing popularity of Pavitra Rishta saw it taking over the mantle of leadership from the former a few months after its launch nearly two years ago. Not surprising then it became the toughest competitor to Bidaai, so much so that they fought neck-to-neck for eyeballs at 9 pm till Bidaai ended in November. It also came at a time when Bidaai was just about running out of its freshness. If Sapna Babul Ka Bidaai added freshness to Star Plus' programming, which was mired in hard-to-digest intricate 'K' relationships and went on to become the channel's tent pole show, Pavitra Rishta added a new dimension to Zee's prime time by taking viewers into relatable space of middle-class husband-wife relationship. One of the few successful dailies, Zee's most popular and consistent prime time daily Pavitra Rishta is on a roll lately.
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